Gift Card Mall was once a shop in its own right, and its address still collects links from those years. Today, though, a request to giftcardmall.com returns 301 Moved Permanently and sends the visitor to www.giftcards.com. Nothing is served on the old name: no catalogue, no blog, no contact page. This profile traces the store's history through the archive and explains what its large link profile does and does not offer a buyer.
A Gift Card Shop from the Dot-Com Years
The Internet Archive holds working captures of giftcardmall.com from 2000 to 2002. The 2002 page is titled "giftcardmall.com--the gift card people--index" and offers gift cards and certificates from national retailers at discount prices. It was an early online reseller in a market that was only starting to move from paper certificates to plastic cards.
Wikipedia's article on Blackhawk Network, the prepaid and gift card company, states that "The Gift Card Mall was created as a third-party sales location." That ties the brand to Blackhawk's gift card business, though the article does not say when the domain changed hands or how.
Gift card resale was a natural business for an early web store. Cards from big retailers were easy to describe, light to post and familiar to shoppers, and a single site could carry dozens of brands at once. Plenty of similar shops opened in those years; few kept their names into the next decade, and fewer still kept their domain registrations alive long after the shop closed.
From GiftCardMall.com to Giftcards.com
The archive shows a long, mixed record after that. Captures from 2005 to 2015 include several temporary redirects, and from 2016 to 2020 they mostly return 301. In 2021 and 2022, the domain served its own pages again: the 2021 capture is titled "GiftCardMall.com | Great Gifts Made Simple" and describes physical cards that can be personalized and e-gift cards sent by email. From 2023 the captures show redirects once more, with a 403 in 2024 and a 301 in the latest 2026 capture.
That pattern suggests a brand that was relaunched, then merged into a single store. Today's destination is titled "Buy Gift Cards Online, eGift Cards, Custom Visa +450 Brands".
What a Permanent Forward Means for GiftCardMall.com
A 301 tells browsers and search engines that the move is final. Google's page on redirects and search explains that a permanent redirect is a strong signal that the target should be shown in results instead of the old address. In practice, giftcardmall.com is no longer indexed as a site of its own; its standing flows to Giftcards.com.
Even the robots file follows the forward. Requesting robots.txt on the old domain returns the Giftcards.com file, which blocks several named crawlers, allows country paths such as /us/ and /uk/, and shuts out system and data endpoints. There is no separate configuration left for the old store.
Why No GiftCardMall.com Guest Post Can Be Placed
An article needs a page with an address, and giftcardmall.com has none. Every request is forwarded. A giftcardmall.com guest post would therefore have to sit on Giftcards.com, a payments retailer whose homepage shows a store, not a magazine, and no contributor programme.
Retailers in prepaid cards and payments are cautious with outbound links, because their pages sit next to card terms and fraud warnings. Any seller claiming to place an article "on giftcardmall.com" should be asked for the live URL. If the URL is on Giftcards.com, ask the retailer directly. If it is anywhere else, it is not this domain.
Strong Legacy Figures on GiftCardMall.com
The numbers are strong for a name with no pages of its own. DA is 50, which ranks 5th of 49 listings here, and DR is 70. The domain has 2,797 referring domains and about 38.4K backlinks, with a second count of 1.72K. DA history has ranged from 50 to 55, steady for years. The spam score is a low 2%.
Traffic is estimated at 36.9K monthly visits from 3.86K keywords, valued at about $79.9K. Those visits are people searching for the brand name and landing, after one hop, on Giftcards.com. None of them read anything on the old address.
The ratio of backlinks to referring domains, about 14 per domain, points to a broad profile rather than a few sites linking thousands of times. That is the kind of spread a consumer brand tends to collect over two decades of being mentioned, reviewed and recommended across many unrelated sites. It is valuable history, but it is history attached to a forward, and the value is credited to the destination.
Age and Registration
The domain was registered on 22 November 1999 and is 26 years, 10 months, 17 days old. It is held at MarkMonitor Inc. and runs to 22 November 2026. A name this old, with this many links, would be a target if it lapsed, which helps explain why the name is still renewed although it no longer serves any content of its own.
Renewal protects shoppers too. Gift cards are a common route for scams, and an abandoned brand name that once sold them would be an obvious lure. Keeping the old address pointed at the live store closes that door.
Finance Listings That Can Be Read
The Finance category lists publishers whose articles can be opened and judged. This listing is a forward. Another redirect case in the same category is fmbankia.com, an old bank address that now points at the bank's newer domain.
What These Figures Mean for a Buyer
Read on their own, DA 50, DR 70 and 2,797 referring domains look like a premium placement. In context, they describe links pointing at a forwarding rule that hands all of its value to Giftcards.com. There is no page on giftcardmall.com to carry a link, and the brand's owner shows no sign of selling article space.
Before you act on numbers like these, read the metrics page on how redirects shape them and the paid guest post rules on proving where an article lives. The guide covers the full checklist. For giftcardmall.com, the answer is to admire the history and spend the budget elsewhere.